211 Commerce

This client approached our team with plans to completely renovate a tired office building in Nashville. Everything was to be redone from the exterior finishes to all the interior spaces and they needed a new brand and building identity to accompany the work being done. After researching the market landscape, we decided to lean into a more modern approach with just a hint of a nod to the “music city.” The final branding was inspired by elements of sheet music as well as a pattern that was inspired by the guitar pick.

Art Direction | Brand | Identity